Structure

     The Management of the Horizontal Promotion Project of Brazilian Fruits will be participative and shared by means of an organizational structure set up as shown below:

General Coordination

The general coordination of the project will be carried out by a board of IBRAF – Instituto Brasileiro de Frutas [Brazilian Fruit Institute], composed of a president, financial board and marketing board.

Management Committee

Management of the project will be carried out by the IBRAF Marketing Committee, coordinated by the entity’s Marketing Director and composed of representatives from BRAPEX, Valexport, ABPM, Prófrutas, and representatives of the lemons & limes, banana and pineapple sectors.

Exportation Service Center

The Exportation Service Center of IBRAF will be the organ that will provide support and sustention to the fruit exportation base to handle all the demands coming from the Horizontal Project, as well as any other demand from the fruit sector, whether it be technical, technological, mercadological, administrative or economical, for the purpose of development and qualification to gain access to the foreign market.

The Exportation Service Center Office is functionally organized and coordinated, through IBRAF, by an executive manager, and will advised by a technical committee be e será assessorada por um comitê técnico e and oriented by a Council formed by entities and representatives of the sectors involved in the Horizontal Project.

The execution will be carried out by national and foreign Centers of Excellence authorized by the Service Center.