With regard to international trade fairs and to events held in Brazil, the general objective is to bring together the main potential buyers, spread throughout the target-markets, to visit exporting companies and plantations of papaya, mango, melon, table grape, acid lime, banana and pineapple. Journalists and reporters from chosen sectors will also be invited to come to Brazil at the time of the events, and to visit the main producing regions, to report abroad on our management endeavors and technological advances, the care taken over the environment, as well as workplace and consumer safety.

     A trade show is provided for in the Frutfeira 2004, with approximately 300 exhibitors, together with a sample of the production (biotechnology), post-harvest, distribution and logistics, traditional and electronic selling technologies, as well as information systems on markets. And, the Third International Fruit/Brazilian Fruit Seminar is planned in which subjects of importance to Export fruit-growing will also be covered by international and Brazilian specialists.

     On the occasion of the Frutal, the purpose is to bring together potential buyers from the target-markets to Brazil to visit exporting companies and plantations in the Rio Grande do Norte and Ceará region. International technicians are also being invited to give talks at the event.

     On the occasion of the Fenagri, the purpose is to bring together potential buyers from the target-markets to Brazil to visit exporting companies and plantations in the Vale do São Francisco region. International technicians are also being invited to give talks at the event.