Melon

A- Markets we wish to gain.

"The United Kingdom;
"Germany;
"Spain;
"Portugal.

B. Marketing Strategy: how to win.

This has been prepared taking account of market variables, fruit, prices, distribution and points-of-sale, and is associated with the different groups of people to be reached: importers/distributors, wholesalers, and retailers, end consumers, the press, and multipliers.

C. Operations and Promotions

Tastings of Brazilian melons at points-of-sale always referenced to the origin using the "Brazilian Fruit" label, strongly supported by advertising materials that show its nutritional features, as well as giving advice on consumption.

Public Relations Campaigns integrated with promotional operations.

Participation in sectoral and multi-sectoral, Brazilian and international Trade Fairs, the Brazilian Fruit Promotion Program and other specialized events, promoting Brazilian melons, their quality and their sales potential.