Brazil will compete with large international suppliers.
To promote the export of Brazilian fruit, IBRAF - the
Brazilian Fruit Institute is arranging jointly with
APEX-Brasil - the Brazilian Export Promotion Agency,
and with associations in the sector, the Horizontal
Project for Promoting the Export of Brazilian Fruit.
In order to create strategies of general coverage
where there are synergy and common benefits for all
the sectors involved, the project promotes specific
action for each fruit chain, as well as supporting
action giving access to a larger number of producers.
Through an ongoing and consistent program, it will
be possible to support new farming bases, offering
qualifications and training, and systematic access
to overseas markets as well as bringing innovative
and efficient systems of organization to all sectors.
The great target of the Brazilian fruit sector is
to establish itself in the international market not
just as a tropical fruit producer, but also as a temperate-climate-fruit
producer. To do this, there is a need to train the
sector and significantly to expand its farming boundaries
both in absolute terms and, in comparison to the large
international suppliers, without relinquishing the
image of reliability, in the continuity and diversity
of fruit for everyone. A sign that this is possible
is represented by Brazilian apples that are reaching
the European market with the INMETRO seal of approval,
evidencing the monitoring of the fruit from its planting
to its packing. The next fruits to adhere to this standard
are planned to be mangoes and grapes.
Mercado-alvo
In this new
stage of the "Brazilian Fruit" (2003/2004)
program, the sector has chosen the mature market
as targets: Germany, the United States, the United
Kingdom,
France, the Netherlands, and Spain, and as new markets
Portugal, Scandinavia, Canada, Asian and East European
Countries, Arab Countries, and Latin American Countries
such as Mexico, Chile and Argentina. The campaign
for promoting the export of fruit will be undertaken
by
sector. At present there are eight fruits forming
part of this campaign: pineapples, bananas, limes,
apples,
mangoes, melons, papayas and grapes, with promotions
reaching both potential buyers and customers, as
end consumers, narrowing the relationship with international
market agents and taking accurate information on
Brazilian
fruit-growing and its products to consumers.
It's time for Brazilian Apples. Nutritive and delicious.
