Estabelecemos a associação dos produtores brasileiros de maçã junto à WAPA – Associação Mundial dos Produtores de Maçã e FRESHFEL – Associação Européia de Frutas e Vegetais Frescos.

A WAPA mantém projetos com a função do desenvolvimento do consumo de maçã no mundo. Atualmente trabalha em dois projetos: um trata-se do estabelecimento.

Com bolso para colocação dos folhetos / consumidor

Os resultados foram bastante positivos conforme apontam as pesquisas abaixo, e os próprios números concernentes ao volume de exportação direcionados à Finlândia e a Suécia que posteriormente registrar-se-á neste relatório.

Foi constatado na Rede Kesko, na Finlândia, um aumento de 15,2% no volume de maçãs no período da semana 12-24 de 2003 em comparação com a semana 12-24 de 2002. Em Maio de 2003 houve um aumento recorde de 18,7%, atingindo 16-17% até o final da estação.

1. How was the selling during the promotion? (You can wirte using statistics data)
Sales were ok but could have been better. There were lots of other origins and varieties in shops at the same time, so that naturally effected.

2. How was the result? It was what you expected?
Expectations were maybe a bit higher

3.What it would need to be improved?
More preliminary information to shops

4.Which was the number of visitors approximately?
Hard to say as we don´t have statistics of that

5.According to the scandinavian market, how do you evaluate the promotion?
( ) Great ( ) Good ( x ) Satisfatory ( ) Bad ( ) Other

1. How was the selling during the promotion?
The selling was very good. During promotions like this, with large scale exposure, selling tends to increase. This was the case during this promotion as well.

2. How was the result? It was what you expected?
The result was good as well regarding sales. All though, not so many customers were interested in the prizes that could be won. This resulted in a smaller number of entries in the competition, than if better prizes would be offered.

3. What it would need to be improved?
The one thing that should be improved is the prizes of the promotion. Swedish consumers do not know the Brazilian art, and are therefore not interested in winning these prizes. If one could win for example Ronaldo/Ronaldinho/other soccer star/ T-shirts, the numbers of entries in the competition would be much greater. Also, the time for us to prepare the promotion should be longer. With more time, we could have made more preparations and the troubles with the invoices/promotion material would have been avoided.

4.Which was the number of visitors approximately?
The promotion was satisfying according to the Scandinavian market. With better prizes, the promotion would have been good.

5. According to the scandinavian market, how do you evaluate the promotion?
( ) Great ( x ) Satisfatory ( ) Other ( ) Good ( ) Bad

1. How was the selling during the promotion?

Sales increase varied between the different Maxi stores. From 15 to 45%. Especially for Fuji we had good results.

2. How was the result? It was what you expected?

We are satisfied with the result of the campaign. Fuji has been better established among consumers. Many consumers made positive remarks on Fuji.

3. What it would need to be improved?
(Não respondeu)

4.Which was the number of visitors approximately?

Visitors in stores was not registrated. I evaluate the campaign as satisfactory.

5. According to the scandinavian market, how do you evaluate the promotion?
( ) Great ( x ) Satisfatory ( ) Other ( ) Good ( ) Bad